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TODAY’S CHALLENGE

What sets your business
apart from the rest?

Understanding your business’ ‘star quality’
will help you convert potential customers
into real ones.

WANT TO LEARN MORE?

Now that you know more about how you and others are solving your customers’ problems, start thinking about how you’ll bring your value proposition to life and how you’ll let customers know about your star quality.

How will you communicate your business offering in a way that is appealing and attractive to your target customers?

Launch with Tech Tip

Share your value proposition with others to get feedback on how you can further refine your business offering. And don’t be afraid to adapt and refine it as you go. Your value proposition might change a few times, especially once you start getting feedback from customers and as the market changes and adapts to your customers’ needs. 

This is a good thing! It means you’ll keep getting closer and closer to a business offering that customers want and need!