TODAY’S CHALLENGE
A business can only be
successful if it has
customers!
Picking apart your customers wants, needs and aspirations will help you make sure you make a product or service that they will want to use, and be willing to pay for.
Terms found in video: Spaza shop – South African slang for a small shop in a township.
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Think about the action you need to take to reach your target customers.
- What action can you take to start making your target customers aware of your business?
- What resources will you need to activate your pathways?
Launch with Tech Tip
Remember, you will need a mix of pathways and functions to make sure you not only tell your customers about your business, but actually get the product or service to them to use or buy!
And, if you have users (or people who use your product, but aren’t the ones paying for it), you might need to think about the pathways that you need to use to reach them and how these will be different from those you use for your paying customers.
